Adidas was founded by Adolf “Adi” Dassler in 1948. The brand name comes from a portmanteau formed from the nickname of the founder, “Adi,” and “Das,” short for his last name. The origin of the name sometimes is associated with the backronym “All Day I Dream About Sport.”
addidas shoes typically feature three parallel bars, which are incorporated into the brand’s current official logo. This German sports apparel, which was established in 1948, manufactures various kinds of shoes for different needs. Adidas believes that “for all feet and every terrain, there’s a perfect shoe.”
Addidas shoes are made for various sports like basketball, tennis, running, football (soccer), baseball, and motorsports.
Adidas Superstar
Addidas shoes are very popular among basketball players. The brand has been a longtime basketball shoe manufacturer, which is one of the foremost brands in the world. Adidas is most famous for its iconic Superstar and Pro model shoes, also known as “shelltoes” for their rubber shell toe piece.
When Adidas Superstar was introduced in 1969, it was the earliest low-top basketball shoe to have an all-leather top and rubber “shelltoe.” Its rubber toe protection and non-marking sole made the Superstar a phenomenon. It caught the attention of some of the great players in basketball like Kareem Abdul Jabbar. In just a few years after it was introduced, 75% of all NBA players wore the Superstar.
The Superstar shoes have grown to be popular in fashion culture. It continues to be popular as casual footwear due to the all-leather top and wide array of styles and colors. The Superstars are now available in Adidas Originals stores, with new colors and designs as a fashion shoe. The themes of the Superstar include NBA teams and major US cities.
Adidas celebrated the 35th anniversary of the Superstar in 2005 by joining forces with icons from the world of music, fashion and arts to create the Adidas 35th Anniversary Collection.
Popular Endorsers
One of the first athletes to use Addidas shoes was American track and field athlete Jesse Owens, who won four gold medals in the 1936 Olympics.
In basketball, Adidas sponsors numerous players in the NBA like Tim Duncan, Dwight Howard, Derrick Rose and Josh Smith. The latest WNBA player who endorses Addidas shoes is Candace Parker from the Los Angeles Sparks.
In tennis, popular endorsers include Andre Agassi, Martina Hingis and Anna Kournikova.
The most famous soccer player Adidas endorser, on the other hand, is David Beckham.
